Instant Text Message (or Mobile Dialog Ad/Push-Up)
An Instant Text Message (or a Dialog Ad) is a native mobile dialog window that a user receives on their mobile device while visiting a Publisher’s website. What is more, it is Google-friendly and compatible with all mobile devices.
How do Instant Text Message work and look like?
When a user visits our Publisher's website, a mobile dialog window appears in a couple of seconds after a page has been loaded. In this way, a user receives a push-up message that contains a link to your landing page.
A mobile dialog window has two call-to-action buttons. If a user clicks 'Cancel', they stay on the original website. If a user clicks 'OK', a new tab opens up where a visitor is redirected to a landing page/target URL of your offer/product you wish to promote.
How to create an Instant Text Message/Mobile Dialog Ad campaign?
To begin with, you need to click on the ‘Create Campaign’ button on top of the page:
This ad format works with three of our pricing models, which include CPC, CPM, and SmartCPA:
Under every pricing model, you have a “More information” link to learn more about it.
You can find more information about different pricing models available on our platform in the ‘Pricing models’ section of our F.A.Q. for Advertisers.
Instant Text Message/Mobile Dialog Ad campaigns are easy to set up. Here you have to pay attention to the ‘Content Settings’ page, where you can type in your instant text message’s title and its message text:
Please mind that the ‘Instant Text Message’ field cannot contain more than 30 symbols, whereas ‘Text of message’ allows you to include up to 40 symbols in your message.
On the right side of ‘Content Settings’, you can see a preview of your Instant Text Message ad and check out how your ad will look like.
Please note that if you wish to run your ITM ad based on the CPC or SmartCPA pricing model, you need to set test settings at the bottom of the page for such campaigns first:
After you have set everything up, do not forget to accept our Guidelines and Terms & Conditions:
*This is only relevant for SmartCPA campaigns. You can find all necessary information about the test settings of smart campaigns in the ‘Pricing models’ section of our F.A.Q. for Advertisers.