The hallmark of Clickadu Push Notifications is the ability to create cost-per-action campaigns on a SMART basis.
To create SmartCPA campaign just log in to your Self-Serve platform, and click the 'create campaign' button.
SmartCPA is now available for Push-Notification direction.
Choose the name for your campaign, select the headlining pricing model and ad format.
Choose the ad feed. Use a global postback URL for your tracking solution to get the ready-made Target URL.
Read here to learn more how to set the S2S tracking.
Now you need to set the ad frequency/capping options. The recommend freq/cap is 1/12.
Now we get to the 'Creative settings'. That part's fun. Fill the taglines then upload the images: icon and creative (creative is not necessary). Use the scaling/cropping tool if the image size is above the required.
Complete all the necessary fields and add an icon to see Push Notification preview right next to the 'Creative settings' section. That's how your advertising will look like.
Done Playing with the creative stuff? Head straight to the 'Countries & Bid' section. Select the county you'd like to target.
Take in mind that only one GEO per Campaign is allowed.
Fill the conversion cost. The adequate conversion cost is about 70-80% of your CPA network’s payout.
Here, don't miss the opportunity to get the most recently subscribed users with a new cohort targeting option.
Choose your advertising budget and campaign targetings.
'Test settings' are the essence of your SmartCPA campaign as the system should run some tests to fit the most converting zones for your campaign before going straight on CPA.
Choose the test budget. The min test budget is $10, yet bear in mind that your campaign might need some time and a budget to complete the test.
The impressions limit per zone will determine how many impression should the test get per one ad zone before decide whether the zone is appropriate or not. Choose 'early efficient checker' to prevent your campaign from spending too much for the low performing ad zones.
Done with the test settings? Hurry up and launch your first cost-per-action campaign!