Every time CPA network considers conversion completed its server requests Clickadu S2S link and passes back the information about the conversion along with the special parameter value.
Basic reasons to set postback URL:
- Conversion tracking is necessary for creating and running SmartCPA campaigns.
- Make it easier to choose between profitable ad zones in the dashboard.
- Helps to get more efficient assistance in campaign optimization from your account manager.
- Helps to estimate and improve the quality of traffic for each ad zone.
How to set an s2s postback URL:
Postback URL creation is similar for most of tracking solutions except for the interface and tokens for creating the postback.
Setting the URL is easy and consist of 7 simple steps:
1) Click the ‘Tracking’ tab In the Self-Serve platform to start.
2) Copy the postback URL created for tracking your advertising campaigns.
3) Go to your tracking solution and create a ‘new traffic source’.
4) Use ‘postback URL’ field to paste the Clickadu postback URL.
5) Change the postback URL token ‘clickid’ to tracking solution token in order to track interesting data through your URL.
Example:
&visitor_id=${SUBID} -> &visitor_id={externalid}
6) Use ’clickid’ token fields (or External ID) to create additional ${SUBID} parameter. Don’t forget to name it.
7) In order to get traffic zones statistics and creating white and blacklists we recommend you to do the same with {zoneid} token.
Now when your postback link is created you can use it as a target URL while creating your campaign.
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