Right now, there are four pricing models available: CPM, CPC, SmartCPM, and SmartCPA.
CPM - Cost Per Mile. Advertisers can set the rate they are going to pay per thousand impressions.
CPC - Cost Per Click. Advertisers can set the price they are willing to pay for a single ad click.
Please note: This pricing model requires a CPM test to pick the zones with an appropriate CTR level.
SmartCPM - Cost Per Mile with a second-price auction system. Advertisers are able to set the ceiling rate they are able to pay for traffic. The winning bidder pays the price of a second bidder.
SmartCPA - Cost Per Action. Advertisers are able to set the conversion cost.
Please note: This pricing model requires a CPM test to pick the zones with an appropriate CR level. Learn more...