To start Push Notification campaigns make sure it complies with the ad content and quality guidelines.
Ad content and Quality Guidelines:
1. Image or content quality
Landing page creatives must content must be easy to recognize.
Typos, misleading images, empty pages, etc. are not allowed.
2. Tech-support scary content which includes words like ‘virus’, ‘malware’, ‘threat’.
Avoid the use of any scare content in creatives, texts and landing pages about the possible viruses, potential threats, file damage, etc. that can frighten users.
Virus my damage your smartphone ..”, “Scan completed”, “Click here to remove malware”, “Your phone/browser is infected”, “Your phone is under risk”, “Your personal data will be deleted” etc.
Content that offers to enhance your desktop or mobile device is permitted.
Correct: “Download free VPN”, “Boost your smartphone speed!”, , "New software cleaner".
8. Famous person exploitation
It’s not allowed the use of “fake news” with celebrities or politicians' names for promotion or negative representation of the individuals featured.
Also, It is prohibited to promote the product/diet on behalf of celebrities.
Push notifications content quality guidelines.
- Title: 30 characters
- Description: 40 characters
- Icon: 192 x 192 px
- Image (banner): 360x240 px; 720x480 px (for HD displays)
- Available file types: JPG or PNG
- No animations allowed