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How to launch and manage SmartCPA campaign?

Demian Mash
  • Updated

What is SmartCPA?

SmartCPA is a basic CPA with automatic optimization algorithm based on a Self-Serve Platform allows you to pay only for conversions. It automatically matches your CPA offers to 100% targeted users, helping you reach a more relevant audience.

Automatic optimization algorithm matches your CPA offer with users that are interested in such content. The traffic selection system needs a quick test, before launching a working CPA campaign.

The test period will indicate whether your campaign is effective with the selected targetings. Test results and statistics will be recorded on the "Dashboard" page in the "Campaign" tab at the end of the testing period.

In simple terms:

  • You create a new SmartCPA campaign.

  • The campaign is approved by our Policy Team.

  • It starts running for a test period.

  • After the test, you get a fully-optimized campaign based on a CPA pricing model.

How to launch a SmartCPA Campaign?

1) To start a SmartCPA campaign, you should first set up conversion tracking first. Read here.

2) Now when the tracking URL is ready for use, go to the "Campaigns" page.

3) Click the "Create Campaign" button.

You’ll see the menu with general information about your new campaign.

4) Name your campaign and choose SmartCPA (note that SmartCPA is available for all advertising formats) as the pricing model & fill in your Target URL.

This is the landing page (or URL provided by a third party system like Voluum or AdsBridge) that the user will be directed to.

4) Choose Country & Conversion Cost

You can choose GEO by inputting the names of countries manually. For more accurate test results one GEO per campaign is allowed.

Conversion Cost is the amount of money you are willing to pay us for getting one conversion.

Tip: the recommended conversion cost must be 70-80% of your CPA network’s payout. This will speed up the process of matching the most relevant traffic sources.

5) Fill in the details about your campaign's Budget.

These settings are very important, so please read our recommendations thoroughly.

 

- Daily Campaign Budget

The amount of money you’re willing to spend per day on this campaign.

If your campaign runs out of its daily campaign budget, it stops. We DO NOT RECOMMEND setting a Daily Campaign Budget.

 

- Total Campaign Budget

The amount of money you are planning to spend on this campaign for the entire working period (not including the Test Budget). If your campaign runs out of its total campaign budget, it stops.

Please make sure you have enough funds in your balance to cover the Total Campaign Budget + Test Budget Limit. Otherwise, your campaign may be stopped due to a lack of funds and testing will not be completed!

Note: The Daily Campaign Budget should be more than $30. The Total Campaign Budget should be more than $100.

6) Schedule your campaign.

You can set the running period manually using the calendar or choose one of our presets: weekdays only or weekends only.

By default, the campaign has no End Date. If you want to set an End Date, check "Set display period".

We DO NOT RECOMMEND setting End Date for SmartCPA campaign. If your campaign will be stopped by scheduler during the test period you will have a need to create new SmartCPA campaign to continue testing this offer.

7) Set your SmartCPA campaign targetings.

You can use Simple targeting mode or switch to Advanced.

In simple mode, you can target by:

  • Device type

  • OS type

In advanced mode, you can target by:

  • OS device type

  • OS version

  • Mobile ISP

  • Browser

  • Browser’s language

  • Proxy / Not proxy

You can also include or exclude Ad Zones (if you already have collected some white/blacklists).

8) Test Period Settings

These settings are very important, so please read our recommendations thoroughly.

- Test Budget Limit

Amount of money you should be ready to spend entirely on testing.

 

What is the appropriate sum of Test Budget Limit?

The bigger the budget you set, the more zones (ad placements) will be tested for the chosen targetings. Our optimization algorithms will take some time to gather enough data and find the most relevant traffic for your offer. In other words, the bigger your Test Budget Limit, the more traffic you’ll get.

Note: The minimum Test Budget Limit should be more than $30.

- Slice Limits

The slice limit per zone is the maximum amount of ad impressions you’re willing to get from one traffic source test zone or one GEO.

It prevents you from spending your test budget on zones with a huge amount of traffic.

Once this limit of impressions is reached, the optimization system will automatically check whether the zone provides a good conversion rate or not.

In the case when the conversion rate is acceptable, your SmartCPA campaign will obtain more traffic from this zone over the limit.

Otherwise, your campaign will move to the next test zone with a new limit of impressions.

The default limit set is eligible for the most of test campaigns. Still, you can reduce the restrictions.

9) After you’ve filled in the forms and set the targetings, click "Save and Start".

The campaign’s test will be launched immediately after passing moderation.

How does the SmartCPA Campaign work during the test period?

After approval, your SmartCPA campaign will be active with "Testing" status (a test tube icon). You can find it on the "Campaigns" page.

During the test, our optimization algorithms find the most relevant traffic for your offer. Keep in mind that our system needs time to test your offer, so the longer the test runs, the more effective it will be.

Please note: We DO NOT RECOMMEND stopping your SmartCPA campaign during the test period. Once our algorithms have started working with the settings and targetings you’ve applied, they should not be changed until the test has ended.

Even if you decide to continue with the same offer, you will need to create a new SmartCPA campaign!

My campaign’s test period is over. What’s next?

When the test is over, you will see the results in your Dashboard, and your SmartCPA campaign will automatically change its status from "Testing" to one of these:

- Working

Congratulations! Your offer is converting well. Your campaign has passed the test period, and it can continue running with the CPA pricing model as long as you need. You’ll pay only for completed conversions.

- Stopped

Unfortunately, there were not enough conversions during the test; your campaign was not effective and was stopped by our system to prevent you from losing money.

 

Get back >>>

 

Q: How to create a Push-Up Ad campaign in the Self-Serve Platform?

A: To create a Push-Up campaign go to the Advertisers' Self-Serve platform. Move to the 'Campaigns' section, click 'Create campaign' button to start.

Now you have the option to choose between 'OnClick (Popunder)' and 'Dialog Ads/Push Up' advertising format.

Basics:

  1. Name your advertising campaign.

    The pricing model for both advertising formats is CPM.

  2. Choose 'Pushup' as the format for your advertising campaign.

  3. Place your target URL. It's the destination the users will be directed by clicking the 'OK' button.

  4. Set up your Ad frequency. We'll recommend you to push one Ad per user for 24 hours. 

Content settings:

1. You're able to choose between 'Mainstream' and 'Adult' traffic sources. Choose whatever is convenient for you.

2. Type your Push-up Ad title. Please note the requirements.

3. Type your Push-up Ad notification text. Please note the requirements.

4. A dynamic sample will show you how does your Ad will look like.

GEO-targeting and bids:


1. In order to save time you can choose GEO regions presets.

2. All the GEOs will be represented in this field. You can type and choose any precise GEO here.

3. Set the CPM bid for your campaign. Use the 'Traffic Inventory' hints to choose the right bid.

 

Advertising Budget:

  1. Manage your Daily Campaign Budget limitations to spread your advertising budget flat. 

  2. Manage your Total Campaign Budget you're willing to spend.

Campaign Schedule and Destribution options:

 

  1. Set your advetising schedule. Please note that all days and hours are active by default.

  2. Choose your ad delivery method:

  • Standard: your advertising campaign fluently spends your daily advertising budget.

  • Distributed: stretch your advertising budget for 24 hours, spending your advertising budget with equal shares per hour.

 

Targeting:

 

As Push-Up Ads works exclusively on mobile you're able to choose mobile devices and OSes only.

 

  1. Here you have different targeting options to choose from. Use 'Simple' if all the necessary targeting options are sufficient. Use 'Advanced' in order to choose more detailed targeting options. Mobile types, OSes, and Browsers.

 

Black/White lists:

Here you're able to create black or white lists for your campaigns. Ask personal your manager for the assistance.

 

You're all set from here. Launch your first pushup campaign or safe draft to make it go a bit later. Happy earnings!