How to create a Push Notification?

A user subscribes to receive Push Notifications on a Publisher's website. Once a user is subscribed, they will receive a push notification ad that consists of an icon, creative, title, and a short description. By tapping on a notification, a user is redirected to your advertising campaign’s landing page/target URL.


To create a Push Notifications campaign, go to the ‘General’ section and select ‘Push Notification’ on the ‘Ad Format' section (as shown on the screen).

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User Activity

The next important step in creating a Push notification campaign is setting the ‘User Activity’ level:

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In this section, you can set user activity levels for the push traffic that will be sent to your campaign. We recommend creating separate campaigns for each user activity level to see what works best for your offer and manage their bids better. In this way, targeting only ‘High’-ly engaged users will allow you to set a higher bid and get push traffic of higher quality than usual, whereas targeting ‘Low’ and ‘Remnant’ traffic at a low cost will allow you to buy a lot of remnant traffic in bulk.

In general, the ‘User Activity’ level refers to the time that passed since a user has subscribed to receive notifications on a Publisher’s website. Each level corresponds to the following periods (you can also access this information by clicking on a ‘?’ sign next to this setting):

  • ‘High’ - a user has been subscribed for less than 3 days;

  • ‘Medium’ - a user has been subscribed for 4-10 days;

  • ‘Low’ - a user has been subscribed for more than 10 days;

  • ‘Remnant - a user has been subscribed for more than 61 days.

InPage Push

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To increase the Push traffic efficiency, we boost your Push Notifications campaigns with the InPage Push Traffic type.
The main benefit of the InPage Push traffic is that in-page engages users that browse Publishers' websites in real-time mode. Moreover, InPage is compatible with all operating systems so you can target iOS, Mac OS, and iPad OS users as well and target the InPage Push campaign to the Safari browser.

To enable InPage push traffic on your campaign, find the ‘InPage Push’ section when creating a Push Notification campaign and click ‘Allow InPage Push traffic’. If you would like to create a standalone InPage advertising campaign, choose the ‘Allow only InPage Push traffic’ flag.

Cross Format Advertising

This setting can provide you with an additional volume of high-quality live traffic from banner spots. Please note this traffic can have a higher CTR and an almost equal CR compared to the classic push traffic.

Creative settings

Description, Title, Icon, and Creative are the required creatives for a Push Notification campaign (the same goes for InPage push campaigns, but it doesn’t have a creative (bigger image)). The text boxes allow 30 symbols for the title and 40 symbols for the description.

Further, you will need to upload an icon and creative's images and use scaling (1) and cropping (2) tools to get the desired result (see the screenshot below). To crop an original picture, upload it first and then scale and select an area you’d like to keep as an icon/creative for your push campaign.

On the right side, you can click on different OS (Windows/Mac OS/Android) to see what your push notification will look like on different OS devices and on banner spots.

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Please note: InPage Push ads do not support large creatives (banners).

If you click on the ‘?’ icon on the ‘Upload Icon Image’, the format requirements for icons and creatives will appear. For an icon, allowed formats include .jpg, .png, the minimum width and height are 192x192, max. size is 200 KB. For a creative, requirements are .jpg, .png format-wise, minimum width and height are 360х180, max. size is 720 KB.


Useful tokens

To receive more information about your Push Notification campaign's performance, we recommend you add the following tokens to your Target URL (applicable only if you use a tracker):

{pn_type} - allows tracking data by push-notification campaigns traffic type (Native Push, In-Page Push, or Banner in case you use Cross Format Advertising);

{cohort} - allows tracking data by user activity

Might be interesting:

How to create a campaign? General settings

How to launch and manage SmartCPA campaign?

How to create a CPC campaign?

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