Overview of SSP (Self-Service Platform for Advertisers)
Posted by Demian Mash on 21 October 2016 04:07 PM



SSP - Self-Service AdPlatform

The current version of SSP is open only for OnClick format and only for CPM price model. If Campaigns are available it is possible to see Campaigns created in SSP by Advertisers and also it is possible to see campaigns of any format created by Clickadu managers, but they are not editable.

In SSP you can:

  • Create, Stop, Copy and do Multiple Copies of OnClick CPM Campaigns

  • See Inventory Planner by Country

  • See statistics by Impressions, Conversions, CPM

  • See Budget spent in USD

  • Group data by Date, Campaign, Material, Zone, Country

  • See updated statistics every hour

  • See Financial Information as Daily Expenses form the date of registration

  • See Invoices and it Statuses

  • Download Invoices in PDF format

  • Download Expenses in CSV format

After the registration, Advertiser will be provided with the login details and can visit

Serves as an Advertiser Cabinet where he or she  can see depending on rights following data:

  • Dashboard

  • Tracking

  • Campaigns

  • Finance

  • Add Funds

  • Profile



Is a centralized place where Advertiser can see historical data about:

  • Number of Impressions

  • Number of Conversions

  • CPM

  • Cost (Spent amount in USD)



Data can be seen in EST time for:

  • Today (updated once in an hour)

  • Yesterday 

  • Last 7 Days (Including today)

  • Last 30 days  (Including today)

  • This Month (from the 1st date of current month)

  • Last Month



- Show advanced filters - by clicking on it, you will be prompted to choose criteria. Filters can be used for seeing data for:

  • Product (Accepts IDs)

  • Campaigns (Accepts IDs)

  • Materials (Accepts IDs)

  • Countries (Accepts either 2 letter country codes or full country name)

  • Zones (Accepts IDs)

  • Date

Dashboard: Showing Chart

You can switch between Table and Chart View on the right top corner:

Drag your mouse cursor over each column and you'll see Daily data



Here you are able to create:

  • Create OnClick CPM Campaigns

  • Edit OnClick CPM Campaigns created by you

  • Copy and do Multiple Copies of OnClick CPM Campaigns created by you

  • Archive campaigns in Draft, Stopped, Paused, Completed Status (if campaign starts automatically, like in Paused status, the campaign will be out of Archive)

  • Filter by Status

  • Bulk Start, Stop or Archive

  • Change view: Archived or Not Archived



Campaign: Statuses

Once the campaign is created it can be saved in Draft Status for additional editing or you can start the campaign. At this moment campaign goes to Moderation. During the moderation, your campaign is not editable and it's not possible to cancel. Moderation is done manually and can take from 20 min up to few hours. Your campaign can be approved or Rejected. Approved campaign would have Working Status. You can Stop campaign at any time. In this case, it would have Stopped Status. If the campaign meets its daily limit it will be in Paused and will be Working again automatically the next day. If the campaign meets its total limit or hits the end date it will have status Completed.

Campaign: Creation

  • Currently, you can create Campaigns only to get Onclick traffic (PPV).

  • Price model is CPM & SmartCpa (by request)

  • Frequency Capping

  • Traffic amount and appropriate bid you can see in the Inventory Planner link.

  • It is possible to set Budget Daily and Total Limits


  • It is possible to set Date targeting (Hours, Days, Dates), use clickable predefined settings to select Working Days or Weekend

  • By default campaign has no End date. Set Display period can allow you to set End date.

  • Ad delivery method


  • Other Targeting can be set using Simple or Advanced mode

Simple Mode


Advanced Mode


  • It is possible to target 3G or Wi-Fi or both

  • You can target zones by ID (Include or Exclude): Zone Limitation

  • OS, OS Names, OS Versions, Device Types, Device Names 

  • Mobile ISP can be set once 3G is selected
    Please note how Inventory Planner graph is changing upon you select targeting settings. 

  • Save campaign

Campaign: Tracking Variables

You can use the following variable:

  • {zoneid} - ID of the ad zone where the ad is displayed

Usage exampleHttp://{zoneid}

Campaign: Duplication

To make a campaign copy click on the  Copy icon in Actions

Choose to make either one Duplicate or Create Multiple Campaigns


Finance: Invoices

It is possible to see Invoices, Invoice Amount, Paid Amount, where the payment went and on which date. You can also download invoice in PDF format.


You can filter Invoices by Status:

  • Success

  • Failed

  • Rejected

  • Pending

  • Processing

    It is also possible to filter each column by clicking on the title. Sortable columns have underlined title.
    If you need to limit view, just select dates from and to.

Finance: Expenses

Expenses are available in daily mode. If the expense is re-calculated it will be shown in the Correction column.

You can download Expenses in CSV or XLS file. 

If you need to limit view you can set date from and to.


Add Funds

To add funds to your account, click on the 'Add Funds' link located at the left of the screen. We accept Credit Cards, WebMoney, Epayments and Wire Transfer.

Note: Credit cards and Webmoney payments are fully automatic.

Below are the minimum deposit amounts:

The initial deposit for PayPal, WebMoney, Epayments and Wire Transfer is $100.00

Add Funds via Wire Transfer

Note: There is a $100.00 minimum deposit for Wire Transfer, but transfer fees will be paid by you, so we suggest using this option for larger deposits only. Deposits made by Bank Wire Transfer usually take 3-5 working days to clear in our account. To pay by Bank Wire Transfer, contact our Support Team for further instructions.

Choose the most convenient payment method and add funds using the payments instructions. Kindly add your Username to the payment notes. Notify your personal manager about the payment.

#ssp, #update, #self, #serve, #platform, #advertising, #advertiser

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